You will be shocked to know that almost 60% of Indians go online daily, and this is nothing other than a golden opportunity to grow one’s business. As a marketer, it is very important to seize this opportunity and leverage it to establish a global digital presence for your company. In this blog, we’ll cover all the aspects of digital marketing and how it can be helpful for your business.
What Is Digital Marketing?
Digital Marketing is an umbrella term that encompasses the promotion and sale of services and products by utilizing various channels including websites, search engines, applications, social media platforms, etc.
To put it in a nutshell, Digital marketing aka Online Marketing is a way to promote your business in various forms, such as search engine marketing, social media posting, creative social ads, and such.
Digital Marketing Types
- Affiliate Marketing
In this digital era, as digital marketing is at its best, affiliate marketing best known as influencer marketing — has gained popularity among various organizations in connecting the gap between the customers and companies. However, now the main question arises what is affiliate marketing?
In affiliate marketing aka influencer marketing, organizations or companies use “influencers” on social media to promote their brand and sell their products and in return, the influencers either get paid or get a commission every time the company makes a sale or has a new lead. Many established companies like Swiggy, Amazon, and Nike have this marketing program that generates millions of dollars in return.
- Website Marketing
To utilize the digital market perfectly, one must have an own website. All the big companies use their own website as the jewel in the crown as they showcase their products and services through those websites. It not only gives the customers a fair idea of their products but also gives them the authority to connect directly with the companies.
It gives them the feeling of being more connected with the brand, eventually giving your brand the reputation that it is seeking.
- Content Marketing
You must have heard the phrase “Content is the King”, and it’s absolutely correct. The primary goal of this type of marketing is to engage potential customers through various forms of content—be it written, visual, or video. The key requirement is that the content must be engaging and relatable so that people can connect with it.
- Email Marketing
Some people might find it hard to believe that email marketing is still one of the most effective ways to connect with people and convert them into new potential customers. Despite being an old trick, it still works like wonder. If used with precision, it can be an unstoppable tool.
Nowadays, many marketers make use of this marketing to collect leads, and then try to convert those leads into customers.
Currently, this is better than any other marketing strategy in terms of brand awareness, converting leads into new customers and as well as growing your business. However, the main focus of social media marketing is to build strong brand awareness and to build trust among people in your brand.
Social media platforms like Facebook, WhatsApp, Instagram, YouTube, LinkedIn, Pinterest, etc are very effective mediums for obtaining genuine leads and new customers for businesses.
It is an open secret that all of us go to sites like YouTube, Insta, or Facebook before buying something online, to learn something, check product reviews, or just to spend some time relaxing. Digital marketers can make use of several video marketing platforms like Facebook, Instagram, TikTok, and YouTube.
Key Differences Between Online Marketing And Offline Marketing
| Aspects | Online Marketing | Offline Marketing |
|---|---|---|
| Reach | Global, can target specific audiences | Local or Regional |
| Cost | Generally Lower, flexible budgets | Often higher, fixed costs |
| Measurement | Easily tracked and analyzed through analytics | Difficult to measure ROI correctly |
| Engagement | Interactive, real-time feedback | Passive, limited feedback |
| Content Format | Varied ( text, video, social media) | Primarily print, radio, and TV |
Benefits of Digital Marketing
It has been seen in the past few years that digital marketing works as a cheat code to grow your business. Unlike offline marketing, digital marketing can have huge benefits for your business within a very short period of time. These benefits include……
- Broader Geographic Reach
When you post any ads, flyers, or videos online for your company, people can see it from miles away. It doesn’t matter if they’re in the USA, the UK, or anywhere in Europe; your content, originating from Kolkata, can reach a global audience.
- Cost Effective
This marketing formula not only brings your products to a wider audience than offline marketing but also at a much lower cost than traditional marketing.
- Personalized Approach with Customers
With the help of Digital Marketing, you can connect and communicate with your consumers directly. What’s even more fascinating is that your customers can engage with you in return, which automatically creates a belief system between your brand and its audience.
Though there are so many other aspects of Digital Marketing that we are gonna cover in the next blog of Woncomp Tech Solutions. So stay tuned with us.
